How eBooks Have Brought Sweeping Changes in The Marketing of Books

Books going digital have dramatically changed the landscape for authors and publishers. eBooks have leveled the playing field. Now, with the press of a few buttons, even an unknown author can go from a manuscript to having their book available for sale in online stores like MediaBak, trafficked by millions of people, even without the backing of a publishing house.

In the digital marketplace discoverability has replaced distribution as the buzzword, since readers have to find your title in a sea of eBooks. The possibility of having your book go from a concept to the eBook shelves like MediaBak in a matter of months has given rise to a huge market for eBooks and even audiobooks, along with unprecedented opportunities to meet the market demand.

Audiobooks and eBooks have changed what promotion and marketing entails, as it involves communications through social media. This has given authors tools to develop a personal relationship with their readers, which is considered as one of the most fundamental shift. Authors are not just using these digital tools to promote their eBooks, but also to test what readers want. This has shortened the space between writers and readers, while also empowering them from a creative standpoint.

The new age marketing tools and platforms are empowering book marketers by giving them more information about their readers than ever before. It enables them to stay connected with their readers even after they have left the online stores.

MediaBak offers readers a hassle-free subscription process that enables them unlimited access to books, reviews, and so much more, and helps them enjoy every benefit of the changing concept of reading.